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Working with a white label dog toy manufacturer, we developed our own line of scented dog toys from scratch.

Toys that make scents to dogs

 
 

Our launch video featuring leading canine scientist Nerd Dog accrued more than 5 million views on youtube, and helped catapult the brand onto the national stage.

 
 

Building on our success in stores, we ramped up our social strategy based on the two infallible truths of social media: people love gifs, and people love posting pictures of their dogs.