Meet JBL Joe

JBL looked to BigEyedWish to come up with the big idea for their game day activation at the University of South Carolina. The goal: tell their college-aged audience about a brand new beer-sized speaker, the JBL Grip. We created the character JBL Joe, an old-school stadium vendor with a new spin. Instead of selling drinks, JBL Joe was giving away Grips; at the tailgate, around campus, and in the stadium where our big idea made a lot of buzz.